Hi, friends and blogger friends!
Yes, I know — the title is harsh. But, there’s a reason why and that reason is that there really are 5 reasons why I didn’t read your blog post or will not read your blog posts. And I get it — I have only been blogging for about 5 months, so you’re probably thinking to yourself, “What does she know about blogging? She’s a newbie.” And you are correct in that I am fairly new to the blogosphere. But, I do know a lot. I know a lot because of the research I have done and continue to do. I also know a lot about the ins and outs of blogging from my very own experiences, successes, mistakes, and failures. With that being said, here are the 5 reasons why I didn’t read your blog post, so that you can make sure you’re doing the right things for your blog:
sharing is caring, lovelies!
the title isn’t catchy and doesn’t grab my attention or spark my interest
If the title of your post doesn’t excite me, intrigue me, or make me feel the need to continue reading, then I won’t. Simple as that. Your goal, as a blogger, is to make people want to read your content. Right? Right. To do this, you have to make sure that your blog posts (not just the titles) interest your readers. And, to do this, you need to know what it is your readers are interested in reading and learning more about. Once you know this, you can create content that will attract readers in that niche. Once you have accomplished that, getting the readers to stay is the next step and goal — this is where catchy titles come in to play! People love posts that center around guides, how-to’s, posts on advice and past experiences/failures, personal experiences, and posts that help others succeed in whatever it is they’re passionate about. So, take a look at my blog posts and take note of the titles.
- What do you notice?
- What words do I use a lot?
- What is the tone of the words I use?
- What words make you want to read the post?
the format is unattractive
Yup. If I come to your blog and the page takes a long time to load, everything looks unprofessional and poorly kept up, or ads are all over the page causing me to get annoyed, then I will exit the page asap. This may sound harsh, but I want to enjoy reading people’s blog’s and if I am going to give my time to somebody’s content, I don’t want to feel like my time has been wasted. You know? Being a full-time blogger and soon-to-be full-time college student(again), too, my time is precious. That said, if your page is unattractive, chances are I will not read your posts or return back to your blog. Do not let this scare you, though! And while first impressions mean literally everything, take the time to look over your blog and ask yourself if you would like what you saw and were reading if you were a visitor to your site. If yes — good, continue doing what you’re doing and the traffic will come. If no — figure out what it is you dislike about your site and adjust accordingly. Here are some things to make sure you consistently look over —
- your page’s loading time | check it out here and here
- your theme
- your typography | make sure it’s easy to read!
- the 3 s’s; your sentence/paragraph structure, spacing, and spelling
- your usage of blockquotes
- your usage of headings | good for SEO, too!
- your usage of ads and where you put them | too many ads can be unattractive and annoying
there are spelling errors
I cannot stress enough just how annoying and unnecessary it is to read a blog post (or email newsletter) that has spelling errors. Nowadays, there are so many spellcheck and grammar resources that that are readily accessible and available, so there really is no excuse as to why you should have spelling errors in your content. It’s a turn-off, honestly, and I really do unsubscribe from blogs and newsletters that consistently (so, more than once lol) show me that they don’t value their content and their brand enough to check over it and make sure it’s grammatically correct.
So, utilize Grammarly and your content will be error-free, I promise. Always, always, always double, triple, and quadruple check your content before you press the “send” or “publish” buttons. Because, believe it or not, grammar errors really will cost you readers, subscribers, and followers. It shows that you truly do not value your content and that pressing the “send” + “publish” buttons are more important to you than checking over all of what you have written to make sure it’s perfect and ready to go.
the are no graphics / the graphics are not quality
Let’s be real and admit that nobody wants to come to a blog post that is all words and no graphics. Whenever I come across a blog post like that, I instantly think that I am reading a textbook and I usually (not always, but usually) exit the page. And that’s a shame, because you could have had amazing content that would have had an impact on me. So, to avoid this from happening, you must put effort into providing your readers with not only quality content, but quality graphics. You can do this many ways, too. You can find images online and easily insert them, you can create your own graphics on Canva or photoshop, or you can insert gifs (I love making and using gifs here on my blog; they’re so fun). And while adding images just for the sake of keeping and maintaining your readers’ interest sounds lame, it really isn’t. It’s not hard to do either, as long as the pictures are quality, relevant, and branded (if at all possible). In fact, there are so many websites that provide people with quality photos for free. Utilize the following websites for free and high-quality stock photos:
i don’t know your blog post exists
If you want me to read your blog post, I have to be able to find it. why? well, simple — I can’t read something I don’t know exists. so, to fix this, I highly recommend spending a day (or two, or three, or even four, for that matter…) researching the ins and outs of how SEO works and the various ways you can optimize all of your posts so that search engines pick up your post when people search for the various keywords you have in place for said post(s). I also recommend using social media, especially Pinterest, to market your posts, so that social media users are exposed to your blog and your content! Lastly, if you feel like you’re trying and still not getting the traffic you want, I suggest looking into ads. Facebook and Pinterest ads will really help you. But, you have to be willing to invest in yourself and your blog to do so!
And there we have it, fellow bloggers – 5 reasons why I didn’t read your blog post!
be sure to share this post on Pinterest by using the image pins above!
What are some reasons why you don’t read other people’s posts? Let me know in the comment section below.
Thanks for reading and love to you all! Oh, and happy blogging 😘