So, I wanna cut straight to the chase and tell you all that being a blogger is not always rainbows, butterflies, and unicorns. Which totally sucks, because that would be nice. But, realistically speaking, being a blogger is a ton of work and comes with a lot more than just stress…
And while I absolutely love blogging and couldn’t imagine myself not doing it, there have been days when I have cried. There have been days when I have underestimated myself, as well as talked myself out out opportunities. And there have been days that I have been exhausted. However, at the end of each and every day, I am also so grateful to be a blogger and am so lucky to experience all of what I get to experience because of it.
I personally think that it’s really is important to understand that blogging is not always perfect.
So, here are the realities and the behind-the-scenes of blogging —
Ah, rejections. They suck. But, they are a part of life. Brands will reject you and other bloggers and influencers will reject you. Hell, you’ll even “reject yourself” and think you’re not good enough at times. And while it sucks and will hurt at first, it is so important to realize that a “no” does not equate to failure. I struggled with this early on when I started reaching out to brands in the hopes of snagging a brand collaboration. Whenever they would send me an email saying that they weren’t interested, I took it personally. Too personally, in all honesty. I took every rejection as the brand/person saying that me and my blog/platform weren’t good enough. But, that is not the case, whatsoever.
Ugh! Writer’s block is so sucky, I swear! Seriously. I cannot tell you the number of times that I have opened my laptop with every intention of producing a quality blog post only to stare blankly at the screen. It happens more times than not and while it sucks and it’s super annoying, it’s also a part of life. Sometimes I can make a handful of posts in only a short amount of time and other times it will take me a long time just to produce one post.
But, what I have found is that writing down my ideas, inspirations, and thoughts really help me create content without having to be stuck due to writer’s block. So, download your very own “content brainstorming sheets” made by yours truly to better help you create content!
With all of the Kim Kardashian’s and Kylie Jenner’s of the world, it is so easy to get on Instagram and stalk all of these celebrities and influencers who appaer t have mot only perfect looks, but perfect lives.
In my recent post in which I gave you all 21 life lessons I have learned in 21 years, I mentioned just how much I dislike social media and how being a blogger has resulted in me having to be on social media all of the time. That said, I have found myself on Instagram scrolling through the feeds of these gorgeous women, thinking, “Why can’t I look like them” or “I should just continue putting off relaunching my Instagram because I will never look like that or get the engagement or likes that they do!” Sad, right? I know. And I am not alone in this. It is so easy to find yourself looking at others and instead of being happy for them, becoming envious and thinking about how much better they are. Social media makes it so easy to compare and judge. And I am not saying that prior to blogging I never compared myself to anybody else. That is simply not true. However, being a blogger has made me realize just how many other bloggers and influencers exist. And, as most people do, I found myself following their accounts only to wish that I looked like them and had the popularity that they had. So, keep in mind that as a blogger, you will wish that you were skinnier, prettier, blonder, or more popular. But, what you have to realize is that when it’s all said and done, people follow people they are inspired by and connect with.
Yes, yes, yes. Blogging costs money. Like most things, you can find less expensive and/or free options, but some things you will cost you. And if you have yet to start a blog, I suggest saving up at least $300 so that you can comfortably get started without having to settle for less. Ya know? Anyways, here are just some of the costs that you will encounter (an asterisk indicates that it is optional and/or has free options):
- blog domain name | i use godaddy.com
- hosting | i use hostinger
- platform | i use wordpress.org
- email marketing platform | i use mailchimp (affiliate link)
- blog theme*
- photo props* | post on this coming soon, so stay tuned!
- social media account manager*
- phototgrapher (for photoshoots)*
- tickets to networking events + conferences*
- business cards*
- new clothes for photoshoots
- social media managing platforms (like hootsuite)*
lots of time and effort
Oh, yes! If you are not ok with dedicating houts upon hours to blogging and ALL that it entails, then you should rethink being a blogger. Blogging is a commitmment and requoitres your time and dedication and without tht, you will not grow and be as suiccesful as you can be/should want to be. With that being said, blogging requires research, trial-and-error, lots of patience, networking, and so much more. Simply put, just becase you published a post doesn’t mean you’re done. I mean you can be. But, for those that want to blog full-time, you have to always spend your time doing the following —
- taking the time to understand who your audience is + what they want using google analytics
- creating *quality* blog posts
- editing blog posts
- creating and utilizing a content calendar (read my post on content scheduling)
- researching trends and finding out what people are wanting to read + see
- creating (and scheduling) social media content for each and every post
- posting on social media
- engaging on social nedia (posting, commenting, responding, following, and liking)
- responding to comments on the blog
- responding to emails
- sending emails to brands (and influencers) in the hopes of collaborating
- updating posts
- researching keywords on google keyword planner
- attending events + conferences
- networking at events + conferences to get your name + brand out there
- having pictures taken
- editing pictures
- working on your content for collaborations
- researching ways to be the best and to get noticed
- supporting other bloggers and their content
- finding new ways to expand your brand
Yup! It’s a lot of time, work, effort, and self-discipline. Blogs take time to grow and they only grow if you do the work. Think of it this way — flowers don’t grow unless you water them. So, same with blogs in that if you don’t do all of the above, your blog will not grow.
catty people & cliques
Need I say more…? Ha, I didn’t think so.
Do not even get me started on this topic! I am currently working on a post for this specific topic so I am going to hold off on going into lots of detail. However, two of my favorite boggers, Tomi Obebe of GoodTomicha and Alicia Tenise have both been very vocal about the lack of diversity in the blogging + influencer industry, so I HIGHLY recommend checking out their posts on this topic:
- I Don’t Want To Use The Word Diversity Anymore- 25 Brands That Believe In Inclusion
- Why The Fashion Blogging Industry Lacks Diversity And What We Can Do About It
- Let’s Talk About Black Hair
- RE: Diversity Problem in the Blogging Industry
- Her twitter account where she’s talked about this issue (screenshot below)
screenshot of the tweet!
you won’t make money right away
Sad, right? I know! Ideally, we would all be making six-figures right after our first few blog posts but unfortunately, that is (usually) not realistic. In order to make money, you have to be patient. Very, very patient. Good things happen to those who wait (and work their butts off), so with that being said — be patient and work hard. And I am by no means saying that making money from blogging is rare because it’s not. It is super do-able, but it will take time and effort. In the meantime, make sure you are doing the following things —
- posting quality content
- being consistent with when you post content
- utilizing all social media platforms (especially Instagram and Pinterest)
- engaging with others on social media (liking, commenting, and replying)
- attending networking events + conferences
- utilizing affiliate marketing
*some* people will steal your content
Goodness, this is so dang frustrating and annoying! And because I covered this in a recent post of mine, I won’t go into much detail because the post is super informative and detailed, so I recommend just heading on over there to read it after you’re finishing reading this post!
And that is a wrap, my lovelies! So, yup — this is the behind-the-scenes of blogging and the realities of blogging/what bloggers deal with on a regular basis.
However, do not let this discourage you from being an awesome, kick a** blogger who creates quality (emphasis on quality, ya’ll) content for people! Just be mindful that blogging and creating awesome content for people is NOT as easy as it may seem. There are a lot of tears, as well as sweat (if there is blood, I would be very concerned and suggest looking into pursuing something else lol 😉) that go into being a content creator.
So, if you or someone you know is into blogging, do not make comments like, “blogging is an easy way out” or anything like that. Please and thanks.
sharing is caring! so, share this post on pinterest using two of the pinnable pins above so others can read this post, too
What do you deal with every day as a blogger!? Let me know in the comment section below so we can conquer blogging together!
Thanks for reading, friends! Love to you all and happy, happy blogging! 👩🏾💻❤️