Landing partnerships/collaborations with brands are super fun, as well as a great way to build trust with your following (subscribers, followers, and readers) and become more well-known and experienced. However, before you can partner with brands or even draft and send a pitch email, you have to know who to contact.
In other words, you need media contacts!
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Also, please, please, please hear me out and believe me when I tell you that simply going to a brand’s website and contacting them through their contact page’s form is not the best idea. It’s an easy and unprofessional way to contact them, sure. But, it isn’t professional and it’s very telling. Trust me.
At this point, I’m going to assume that at this point, you have made a master list of the brands/people you wish to collaborate with and that the brands align with you, your beliefs and values, and your brand. And I usually try not to make assumptions, but in order to retain followers and subscribers that trust you and what you say and recommend, the brands you work with need to be brands that your readers can see themselves supporting, too. But, more on that later!
So, what do you do? Simple. Luckily, there are a few ways to go about this. So, if you have any issues using one way, try the other.
With that being said, here is the *first* way to find media contacts for brand collaborations —
Right off the bat, I always simply go to Google (0r the search engine of your choice, of course!) and type in the following —
“[brand/company] media contact” or “[brand/company] press email]” or “[brand/company] pr contact”
This brings me to a search results page that will look similar to the example below when I typed in “target media contact” —
1| typed in “target media contact”
2| see the word “press” indicating that it has to do with media + media relations
3| the word “media” tells me that that link has to deal with anything related to target’s media
Once I click on the “media FAQ’s” link, I am brougt to this page —
4| the word “press” is again indicating that this page is for target’s dealings with any and all press
5| media faq’s = reassurance that we are in the right place for what we are wanting: media contact info
6| a “get in touch” section that shows us where we can/will find media contact info
7| an “email us” link that will send us to target’s email address that is specifically for media-related dealings (i.e; sponsorship and collaboration requests)
One very important thing to remember is that a lot of brands are owned by bigger companies. It may sound a bit confusing, but allow me to explain. A few weeks ago, I decided that since I have been using Dove’s products for years and have had zero complaints that I would reach out to them. So, I typed in the three above examples, only to realize (like 20 minutes later) that Dove is owned by a company named Unilever. That said, I had to send my email pitch to Unilever’s media/press contact.
To make this easier on you, simply go to Google (or your preferred search engine) and type in the following —
“brands owned by [company]”
For example, if you type in “brands owned by coca-cola,” you will come to find that Coca-Cola owns the following brands:
- Diet Coke
- Coca-Cola: zero sugar
- Gold Peak
- Honest Tea
- Simply: Juices and Drinks
- Vitamin Water
See what I mean? So, be sure to do thorough research so that you know all there is to know about the brand(s) you wish to work with! Knowing as much as you can about who you’re wanting to work with will really help you out. Why? Well, brands want to work with people who are really passionate about their brand. So, do your part and they will do theirs. However, keep in mind that you will get “no’s”but do not let that discourage you from reaching out!
The *second* way to find media contacts is to simply use the brand’s…
If you don’t mind doing a little searching, you. an simply go to the website of the brand/company you wish to choose from and look arounf until you find one of the following tabs:
- “press relseases” or “press release”
- media contacts
When you see one of the these tabs/links, simply click on it and look around. Look until you find somethhing that indicates that there are contacts for pweople of the media to use. Look at the below screenshot for an example of what I mean —
This is Southwest Airlines website; the pink arrow is pointing to the page’s “Press Room” in its footer. Click here to see where that “Press Room” link takes you! Hint: Look for the word “media” 😉
Some websites/brands will simply have a form specifically for people of the media to use. This is the form to use to get in touch with a speciifc person unless specified. Make sense? Also keep in mind that sometimes you will, however, have to just go to their contact page and use their “generic” contact form or contact email. However, use this email/form to simply reach out to get in touch with a member of the PR/media team. Please do not send your email pitch through the contact form. Please just don’t do this, ok? You’ll thank me later. I promise.
Last but not least, the *third* and final way to find media contacts is to utilize…
Ah, I love LinkedIn. I never would have thought I would, especially since I put off making an account until just a few months ago. But, it truly is an awesome platform for any and all professionals. Seriously. The reason I included Linkedin in this post is because the platform (make a free account here) + app (which can be downloaded here) has a cool feature in which it allows you to search a company and see some (if not all) of its employees and their contact information.
When you go to your Linkedin account, simply go to the search bar and type in the name of the brand/company. Once you are taken to the search results page, go to the official page of that brand, and click on the tab “people.” This will bring you to a page where you can search and find employees that are in the media/PR field for that brand and find their contact info. If they do not have an email address attached to their profile, simply copy and paste their name on the free website called RocketReach and you can then have access to their contact info. Super cool and easy, right? Yup – I know!
So, there you have it — three easy and simple ways to find media contacts so you can start collaborating with your favorite brands!
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Do you have a differnt way of finding media contacts? Cool – let me know in the comment section below. I would also love to hear about any dream collabs you have or have had in the past!
Thanks for reading and love to you all! Oh, and happy blogging and collabing 😘😘😘😘