the ultimate bloggers dictionary (+ freebie)19 min read

Hey, fellow bloggers!

It’s no secret that blogging is not as easy as it may seem to those who don’t blog/don’t blog for a living. Behind the scenes of a quality blog that people subscribe to and love reading, is the hard work that goes into it — the long hours, the editing, the marketing, the emails, the content crating, and the competition.

simply put, blogging is not as easy as it may seem

And, to be successful, you have to be knowledgable. And with the world constantly evolving, technology advancing and trends changing, there are always, always, always things to be learned and experiences to be tried. Meaning, if you want to be successful in the blogging world, you have always to be willing to learn.

So, to help you all out, I have created a master list of words that each and every blogger should know, regardless of niche. And, to make things a bit easier, I went ahead and also included a downloadable PDF document, so that you can have The Ultimate Dictionary for All Bloggers accessible to you at all times, whether you print it out or just keep it saved as a file on your computer, phone, or tablet!

Ready to learn? Good!

A

Affiliate | The term affiliate is used to describe the relationship between two entities, where one owns less than a majority stake in the other’s stock.

Affiliate Marketing | is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others.

• Amazon Affiliates
• ShareASale
• VigLink
• Skimlinks
• iTunes
• eBay Partner Network
• Target Affiliates
• Rakuten Affiliate Network
• CJ Affiliate by Conversant
• ShopStyle Collective
• RewardStyle

Affiliate Links | a specific URL that contains the affiliate’s ID or username. In affiliate programs, advertisers use affiliate links to record the traffic that is sent to the advertiser’s website.

Affiliate Program | an automated electronic program that involves a Web advertiser and recruited webmasters. The webmasters, as affiliates, place the company’s advertisements on their individually owned websites.

Advertiser (Affiliate Marketing) | the content provider and offer owner

Anchor Text | the text that appears highlighted in a hypertext link and that can be clicked to open the target web page.

— example —

— example —

Adsense | a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

Advertising | a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

Affiliate Disclosure | a disclaimer statement that informs consumers or potential buyers that you are in a paid relationship with the company or person you’re linking to as an affiliate.

Ambassador | a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales.

B

BBloggers | stands for Beauty Bloggers and is typically used in hashtags.

Backend | ‘Behind the scene’ operations of a blog.

Blog | a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries.

Blogger | a person who regularly writes material for a blog.

Blogger (publishing service) | Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. It was developed by Pyra Labs, which was bought by Google in 2003.

Blog Post | a piece of writing or other item of content posted on a blog.

Bloglovin’ | a platform that allows users to read, organize, and discover their favorite blogs on mobile and desktop. It is a design-focused platform that aggregates feeds from sources with RSS feeds, allowing users to discover and organize content.

Bluehost | Bluehost is a web hosting company owned by Endurance International Group.

Bounce Rate | an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave rather than continuing to view other pages within the same site.

Brand | an overall experience of a customer that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising.

Branding | aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

C

Campaign | Blogger outreach, also referred to as Blogger relations is one of the single most important tools to use as part of your marketing campaign.

Category/Categories | are best used for broad groupings of topics.

Call-to-Action (CTA) | a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale.

Click-Through-Rate (CTR) | the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.

Conversion Rate | the percentage of visitors to your website that complete a desired goal, i.e. subscribed, (a conversion) out of the total number of visitors.

Collaboration (Collab) | the situation of two or more people working together to create or achieve the same thing.

Copyright | describes the legal rights of the owner of intellectual property.

Content | is typically more conversational, consistent and concise than whitepapers or articles. However, long-form blog posts (like this one) also tend to perform well in terms of sharing and rankings.

Content Creation/Content Creator | is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts.

Content Marketing | a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

Content Calendar | used to define and control the process of creating content, from idea through writing and publication. An individual or small business might have this publishing process: Brainstorm content ideas to publish, where to publish, and when to publish.

Comment Policy | sets the stage for a supportive community of posters.

Cookies | a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing.

Cookie  Policy | the policy used to inform users of your website/app about your use of cookies.

Content Management System (CMS) | is an application that is used to manage web content, allowing multiple contributors to create, edit and publish. Content in a CMS is typically stored in a database and displayed in a presentation layer based on a set of templates.

CSS | Cascading Style Sheets is a style sheet language used for describing the presentation of a document written in a markup language like HTML.

ConvertKit | is an email service provider that is specifically marketed towards bloggers, podcasters, and other businesses who are building  their email lists.

Canva | Is a graphic-design tool website, founded in 2012.

D

Domain Name | is a label that identifies a network domain: a distinct group of computers under a central administration or authority.

DoFollow Links | pass along what the SEO community commonly calls “link juice.” Links are a vote for quality. By learning which webpages are often linked to, search engines can determine how highly websites should rank in search results.

Deep Linking | the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website, rather than the website’s home page.

E

Email Marketing | is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into subscribers, customers, and turn one-time buyers into loyal, raving fans

Engagement | it’s about how you use networks like Facebook, Instagram, LinkedIn and Twitter to build a great customer experience. You want to be there for your patrons through thick and thin.

External Link | are hyperlinks that point at (target) any domain other than the domain the link exists on (source). In layman’s terms, if another website links to you, this is considered an external link to your site. Similarly, if you link out to another website, this is also considered an external link.

F

Favicon | also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page.

Freelance/Freelancer | self-employed and hired to work for different companies on particular assignments.

File Transfer Protocol (FTP) | a standard network protocol used for the transfer of computer files between a client and server on a computer network. FTP is built on a client-server model architecture using separate control and data connections between the client and the server.

Freebie(s) | something that is given to you without you having to pay for it, especially as a way of attracting your support for or interest in something

G

GoDaddy | is an American publicly traded Internet domain (see above) registrar and web hosting company, headquartered in Scottsdale, Arizona and incorporated in Delaware

Google Analytics | is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.

Guest Post | means writing and publishing an article on someone else’s website or blog.

Gravatar | is a service for providing globally unique avatars and was created by Tom Preston-Werner. Since 2007, it has been owned by Automattic, having integrated it into their WordPress.com blogging platform.

H

Host/Hosting | is a company that provides the space on its servers and equipment to store your blog. This way, the blog can be reached by anyone online over the internet. Typically, a blog host provider charges a small fee to store your blog on its server.

Hostinger | an employee-owned web hosting provider and Internet domain registrar. Established in 2004, Hostinger now has over 29 million users, collectively with its subsidiaries in 178 countries. The company uses cloud web hosting technology and provides hosting with MySQL, FTP and PHP.

HTML | is the standard markup language for creating Web pages. HTML stands for Hyper Text Markup Language

Hyperlink | simply a link, is a reference to data that the reader can directly follow either by clicking or tapping. A hyperlink points to a whole document or to a specific element within a document.

HEX Code | way of specifying color using hexadecimal values. The code itself is a hex triplet, which represents three separate values that specify the levels of the component colors. The code starts with a pound sign (#) and is followed by six hex values or three hex value pairs.

I

Influencer(s) | a person with the ability to influence potential buyers of a product or service by promoting or recommending the items on social media. Influencers in social media are people who have built a reputation for their knowledge and expertise on a particular topic.

Influencer Marketing | a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media.

Internal Link | a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain.

J

JavaScript | often abbreviated as JS, is a high-level, interpreted programming language that conforms to the ECMAScript specification. JavaScript has curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions.

K

Keywords | are ideas and topics that define what your content is about. In terms of SEO, they’re the words and phrases that searchers enter into search engines, also called “search queries.”

L

Landing Page | sometimes known as a “lead capture page”, “static page”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement.

LLC | A limited liability company is the US-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation.

LBloggers | stands for lifestyle blogger/lifestyle bloggers and is oftentimes used in hashtags on social media.

Link Building | describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.

List Building | is a process of developing a database of like-minded people online who would be interested in what you have to offer.

M

Media Kit | a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use.

Meta Description | is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.

Meta Tags | are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.

Meta Keywords | are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.

MailChimp | is a marketing automation platform and an email marketing service. The platform is a trading name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong with Dan Kurzius joining at a later date.

N

Niche | A position or activity that particularly suits somebody’s talents and personality or that somebody can make his or her own.

Newsletter | is one of the types of emails used in an email marketing campaign. As the name suggests, it often contains news and updates. Email newsletter aims to keep up business’ audience interest and, at the same time, very softly pushes them to do required actions.

Network/Networking | the action or process of interacting with others to exchange information and develop professional or social contacts.

NoFollow (Link) | is a value that can be assigned to the rel attribute of an HTML an element to instruct some search engines that the hyperlink should not influence the ranking of the link’s target in the search engine’s index.

O

Organic Search Results | is used for referring to the visitors that land on your website as a result of unpaid (“organic”) search results. The easiest way to increase the organic traffic of your website is to publish quality and relevant content on your blog regularly.

Opt-In | a form of consent given by web users, acknowledging interest in a product or service and authorizing a third party to contact them with further information. “Opting in” generally refers to email communication and is often used in e-commerce for permission to send newsletters, product sales, and other marketing material to customers.

Onboarding Emails | When you want to get customers excited about your product and encourage them to use it, you can send emails that are specifically designed to introduce new users.

P

Pageviews | or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.

Pay-Per-CLick (PPC) | also known as cost per click (CPC), is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked.

Pay Rate | The amount of income independent professionals are actually paid (and taxed on).

Plugins | is a piece of software containing a group of functions that can be added to a WordPress website.

PR Package(s) | These are items sent to you by a brand in the hopes that you will promote their product with a review or use it in some way (like a tutorial).

Privacy Policy | Is a document that explains how an organization handles any customer, client or employee information gathered in its operations.

Permalink | A permanent static hyperlink to a particular web page or entry in a blog.

Post Engagement | It’s about how you use networks like Facebook, Instagram, LinkedIn and Twitter to build a great customer/reader/subscriber experience. You want to be there for your patrons through thick and thin.

Pitch (Letter) | Is a story idea sent to a journalist or editor in the hopes of getting media coverage for a company’s product or service.

Pingback | An automatic notification sent when a link has been created to a person’s blog post from an external website, allowing a reciprocal link to that website to be created.

Press Release | An official statement issued to newspapers giving information on a particular matter.

Paid Promo | It can be a powerful tool with which entrepreneurs can encourage unprecedented growth, but unfortunately, not everyone knows how to engage with their audience through paid social promotions.

Q

no definitions here! 😊

R

Ranking | in SEO refers to a website’s position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page.

Responsive (Web)Site | s an approach to web page creation that makes use of flexible layouts, flexible images and cascading style sheet media queries. The goal of responsive design is to build web pages that detect the visitor’s screen size and orientation and change the layout accordingly.

RSS | RSS is a type of web feed which allows users and applications to access updates to online content in a standardized, computer-readable format.

Rich Anchor Text | is the clickable text in a hyperlink. SEO best practices dictate that anchor text be relevant to the page you’re linking to, rather than generic text. The blue, underlined anchor text is the most common as it is the web standard, although it is possible to change the color and underlining through HTML code.

S

SEO | Search engine optimization is the process of increasing the visibility of a website or a web page to users of a web search engine. The term excludes the purchase of paid placement, referring only to the improvement of unpaid results.

Slug | is the user-friendly and URL valid name of a post. Most common usage of this feature is to create a permalink for each post. WordPress automatically generates post slugs from a post’s title.

Sponsored Post | also known as a promoted post, is a post to any community-driven notification-oriented website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user promotion and moderation to the most active or most viewed page on the website.

Squarespace | Squarespace is a private American company, based in New York City, that provides software as a service for website building and hosting. Its customers use pre-built website templates and drag and drop elements to create webpages.

SERP(‘s) | Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements.

Subscriber | A person, company, etc., that subscribes, as to a publication or concert series.

SiteMap | Is a list of pages of a web site. There are three primary kinds of site map: Site maps used during the planning of a Web site by its designers. Human-visible listings, typically hierarchical, of the pages on a site. Structured listings intended for web crawlers such as search engines.

Spam | Irrelevant or inappropriate messages sent on the Internet to a large number of recipients.

Static Page | Is a web page that is delivered to the user exactly as stored, in contrast to dynamic web pages which are generated by a web application.

T

Tagline | is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product.

Tags | are much more specific topics that you want to use to associate related content.

Typography| the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing, and letter-spacing, and adjusting the space between pairs of letters.

Terms and Conditions | are rules by which one must agree to abide in order to use a service. Terms of service can also be merely a disclaimer, especially regarding the use of websites.

Theme | A website template is a predesigned resource that shows the structure for the comprehensive layout and display features of any website. It is provided by various suppliers to help make Web design a lot easier for designers.

Trackback | An automatic notification sent when a link has been created to a person’s blog post from an external website, allowing a reciprocal link to that website to be created.

Traffic | Is the amount of data sent and received by visitors to a website.

U

Unique Monthly Views/Viewers | Refers to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. Visits refer to the number of times a site is visited, no matter how many visitors make up those visits.

URL | the address of a World Wide Web page.

V

no definitions here! 😊

W

WordPress.org | WordPress is a free and open-source content management system based on PHP & MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores.

WordPress.com | WordPress.com is a blogging platform that is owned and hosted online by Automattic. It is run on a modified version of WordPress, an open source piece of software used by bloggers.

Widget(s) | is a relatively simple and easy-to-use software application or component made for one or more different software platforms. A desk accessory or applet is an example of a simple, stand-alone user interface, in contrast with a more complex application such as a spreadsheet or word processor.

X

XML SiteMap | The Sitemaps protocol allows a webmaster to inform search engines about URLs on a website that are available for crawling. A Sitemap is an XML file that lists the URLs for a site. … This allows search engines to crawl the site more efficiently and to find URLs that may be isolated from the rest of the site’s content.

Y

Yoast SEO | Yoast is a search-optimization firm based in Wijchen, Netherlands. It develops and supports a popular Yoast SEO WordPress plugin that had over 5 million active installations. Yoast helps you with your website optimization, whether it be through our widely used SEO software or our online SEO courses: we’re here to help.

Z

no definitions here! 😊

And… that’s a wrap, ya’ll! 🎉🎉🎉🎉

I hope this was helpful to you all. If you have any definitions you’d like to see added to the list or have any questions, please let me know in the comment section below. Thanks for reading + love to you all!